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In all companies each department collects different information: about your customers, your inventory, production, on the effectiveness of marketing campaigns, information providers and partners, in addition to data that can provide the outside, such as those on competitors .

In this sense, the Business Intelligence can make different contributions to each department, always with the aim to integrate and improve information available in the organization:

Marketing Department
The BI can more accurately identify customer segments and study in detail their behavior. This may be done include tests capable of measuring, for example, the impact of price promotions in each segment. (more…)

According to a Gartner Research, the lack of knowledge is the greatest threat to modern business. To do this, point, “the goal of BI is to eliminate the guesswork and ignorance in business environments, taking advantage of vast amounts of quantitative data that companies collect daily in various corporate applications.”

BI as a technological solution

Centralize, and secure debugging data. BI technologies can gather, standardize and centralize all corporate information through a data warehouse, allowing their operation without effort. Thus, the commercial departments, operational and financial strategic decisions based on the same information.

Uncover information not apparent to current applications. Day to day management applications can be hidden behavior patterns, trends, market developments, changes in consumption or production, it is practically impossible to recognize without the right software. Is what can be described as extracting information from data, information and knowledge. (more…)

In the ’90s, and there the DataWarehouse, banks and utilities developed another branch of Business Intelligence: the “data mining” or DataMining (DM).

Basically, this tool provides answers to questions that were never made. Historical data properly stored and purified, the application of statistical methodologies can “dig” from information to detect patterns.

In a previous article, we saw that the DataWarehouse recorded multiple transactions with the customer, what you purchased, you claim, you asked, when they received, etc. Essentially concentrated historical information that records what happened in the company for the past.

However, based on historical data, the DataMining focuses on the future. Known certain patterns of past behavior can predict with high degree of certainty, the demand for a product, the consumer segment of another customer at risk, etc.. (more…)